AI Insights · Timothy · July 2025
Top Fashion Games on iOS in Australia Q2 2025
Explore the performance trends of the top five fashion games on iOS in Australia during Q2 2025, including revenue and user metrics.
In the second quarter of 2025, the fashion game category on iOS in Australia showcased varied performance trends among the top five apps. According to data from Sensor Tower, these games demonstrated fluctuations in revenue, downloads, and active users.
Project Makeover from Magic Tavern, Inc. saw a steady weekly revenue, peaking at approximately $47K in mid-June. Downloads reached a high of 1.6K in mid-April, while active users grew significantly from 10.3K to 16.7K by the end of June.
Covet Fashion: Dress Up Game by Crowdstar LLC experienced a spike in revenue, hitting around $11.5K in mid-May. Downloads fluctuated slightly, peaking at 248 in mid-April, and active users remained stable around 1.5K throughout the quarter.
SuitU: Fashion Avatar Dress UP from Libii HK Limited showed a notable increase in revenue, reaching $9.7K in early June. Weekly downloads varied, with a high of 764 in late April, and active users mostly hovered around 8.5K.
Glow Fashion Idol by Crazy Labs saw a growth in revenue, peaking at approximately $5K in early June. Downloads showed an upward trend, with a high of 3.2K in early June, while active users increased from 4.5K to nearly 7K during the quarter.
Influencer Story: Rise to Fame by Future Fusion recorded a steady rise in revenue, peaking at $5.1K in late April. Downloads decreased over time, starting at 1K in early April, and active users grew from 1.9K to 3.6K by early June.
For more detailed insights, visit Sensor Tower's platform to explore these games' market dynamics further.
